There’s a reason you see pharmaceutical and medical device sales representatives whenever you visit any doctor’s office. It’s because companies know relationship building is a critical part of the sales process, and sales reps are experts at fostering those trusting relationships. Sales reps create visibility with your prospective and current clients, and when selling to dentists, visibility is creditability. Unlike other types of marketing, sales reps can tailor their message to address the challenges, and suit the needs, of each dentist they visit. So, if most all other healthcare companies uses sales reps, shouldn’t you use them at your dental lab?