David Lesh created great brands like Dale Dental and Concert Dental Labs that capitalized on needs in the marketplace, greatly contributing to their success. This all day program will help you think like a marketer about your lab and help you find your labs unique position to help it more easily capitalize on market opportunities.

Do you think your lab has to be all things to all people? Have you thought about what you have that's unique and makes it of value to your existing and prospective customers? Understand these unique differentiators is the key to identifying your labs position in the marketplace that becomes the foundation.

Join industry veteran David Lesh as he takes you through various exercises and workshops to identify unique differentiators in your lab that are most likely under communicated and under capitalized on.