Sat, Jan 12


Gaylord Texan

Positioning Your Dental Lab for Success

Great positioning is the foundation for your labs successful sales and marketing initiatives. Join David Lesh creator of great brands like Dale Dental, Build on Us and Concert Dental Labs, the Best Seats in the House as he teaches you how to think like a marketer about your lab.

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Positioning Your Dental Lab for Success

Time & Location

Jan 12, 2019, 9:00 AM – 6:00 PM

Gaylord Texan, Dallas, TX, USA

About the event

David Lesh created great brands like Dale Dental and Concert Dental Labs that capitalized on needs in the marketplace, greatly contributing to their success. This all day program will help you think like a marketer about your lab and help you find your labs unique position to help it more easily capitalize on market opportunities.

Do you think your lab has to be all things to all people? Have you thought about what you have that's unique and makes it of value to your existing and prospective customers? Understand these unique differentiators is the key to identifying your labs position in the marketplace that becomes the foundation.

Join industry veteran David Lesh as he takes you through various exercises and workshops to identify unique differentiators in your lab that are most likely under communicated and under capitalized on.





  • Early Registration


    For registrations prior to Nov 16, 2018